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Prof
J Srikanth , B.Tech. (IIT-M), PGDM
(IIM-B) who has been with the Trust
as Director of GRD Institute of Management,
Coimbatore for the past 9 years has
taken up the Directorship of the Academy
from August 1, 2005. |
| All
the faculty members have industrial
work experience and a proven track record
in academics. |
|
The faculty members are : |
| Name
of the Faculty |
Qualification |
Specialisation |
Designation |
| Mr.K.R.Senthilvelkumar |
B.E., MBA |
Marketing |
Asst. Professor |
| Mr.S.Mohandass |
MBA, (Ph.D) |
Human Resource Management |
Asst. Professor |
| Mrs.B.Rajarajeswari |
MBA, (M.Phil) |
Systems, Marketing |
Lecturer |
| Mrs.M.Punitha |
MBA |
Systems, Human Resource Management |
Lecturer |
| Mrs.N.Nirmala Devi |
MBA |
Marketing Management |
Lecturer |
| Mrs.Sri Priya |
MBA
|
Systems, Human Resource Management |
Lecturer |
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| Visiting
Faculty |
| Apart
from these 6 Full-time faculty members,
the academy avails the services of senior
visiting faculty members. |
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TOP |
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| List
of Books/ Papers published in National
/ International Journals |
| Prof.J.SRIKANTH |
| |
| Book
Published |
| Book
Title : |
Towards
Excellence in Management Education |
| Published
by : |
Kalaikathir
Achchagam, Coimbatore – 641 037 |
| |
| Consultancy
Projects Undertaken |
 |
A comprehensive
study on Socio Economic and
Environmental Implications
of Wind Energy Generation
in Coimbatore, Tirunelveli
and Kanyakumari district of
Tamilnadu, sponsored by Indian
Renewable Energy Development
Agency Ltd (IREDA), New Delhi,
Govt. of India (2000-2001)
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A Socio Economic
and Environmental impact study
of Biomass power, Biomass
/ Bagase based Co-generation
projects funded and sponsored
by Indian Renewable Energy
Development Agency Ltd (IREDA),
New Delhi, Govt. of India
(2003-2004)
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A study on
sustainable development aspects
of 300MW wind farm project
of Suzlon at Sankaneri, Tirunelveli
District of Tamilnadu –
Sponsored by The Energy &
Resources Institute (TERI),
New Delhi (January 2004- February,
2004)
|
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| Mr.K.R.SENTHILVELKUMAR |
| |
| Cases
Published |
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Written an
Entrepreneurship caselet titled
“ Sickness in Small
Business” in Sep 2003
– Published in online
AIMS EJOURNAL, Vol I, edited
by IIM, Kozhikode
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Written a
Marketing caselet titled,
“ Channel Conflicts”
in August, 2003 – Published
in online AIMS EJOURNAL, Vol
I, Edited by IIM, Kozhikode
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Written a
Marketing case titled “
VINPIC- PRICING BLUES’
Published in GITAM Journal
of Management, Vol 4, No.1,
January – June, 2006
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| Papers
Published |
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An article
titled, ‘Entrepreneurship
education and its relevance
in B-Schools’ published
in G R D Institute of Management’s
Newsletter, MILESTONE, July,
2004
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An article
titled, ‘ Smart Until
Proven Ignorant’ in
“THE HINDU” –
Education Plus Supplement,
Coimbatore Edition, dated
January 30, 2006
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| Papers
Presented |
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Presented
a paper titled ‘ Branding
Woes’ at National Conference
on Branding organized by Department
of Management, Karunya Institute
of Technology and Services,
Coimbatore during March 19
& 20, 2005
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Coauthored
a real-life case on Yaga Consulting
Group titled “ Self
– Actualisation –
A sustainable model?’
and jointly presented at Case
Writing Workshop organized
by Dhruva College of Management,
Hyderabad during June 25-27,
2003
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Presented
a paper on ‘ Brand Management
– Emerging Trends in India’
at National Seminar on ‘
Management in Transition’
organized by University of Madras
during Feb 20-21, 2003 |
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| Consultancy
Project Undertaken |
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Completed
a Study on the Socio-economic
Impact of 1.5 MW Poultry waste-based
Power generation plant at
A.Kuppum near Namakkal in
Tamilnadu, sponsored by The
Tata Energy Resources Institute
(TERI), New Delhi during August
– October 2004, jointly
with the faculty colleague
Mr D Swamy
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| Mr.S.MOHANDASS |
| |
| Papers
Published |
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An article
titled, ‘Emotional Intelligence
at Work Place” published
in GRD Institute of Management’s
News letter, MILESTONE, September,
2005
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An article
titled, ‘Enterprise
Resource Planning’ published
in GRD Institute of Management’s
News letter, MILESTONE, June,
2005
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| Papers
Presented |
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Presented
a paper titled ‘KAIZEN
– The Highway Road to
TQM’ at National Conference
on TQM organized by Department
of Management, Karpagam Engineering
College on February 7, 2003
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Presented
a paper titled ‘HRM
Practices of Developing Countries
for the Global Business’
at International Seminar on
‘Emerging trends in
Global Business’ organized
by P R Institute of Management
on February 6th and 7th, 2004
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| Mrs.B.RAJARAJESWARI |
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Presented a paper on ‘Implementation
issues on ERP’ in G R D Institute
of Management |
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| Mrs.N.NIRMALA
DEVI |
| |
| Papers
Presented |
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Presented a paper at a National
Seminar on Marketing in rural
markets titled "Branding
in rural markets" organised
by Karpagam College of Engineering,
Coimbatore |
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Presented
a paper in an International
seminar on "Present scenario
of Garment Industry and Management
Smartness" titled "Garment
industry at Tirupur - a glance
" organised by Tirupur
Kumaran College for women, Tirupur |
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| Papers
Published |
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An
article on “Time Management
tips for Students” published
in MBA Department magazine “MAGNIFIQUE”
2005, of Sri Nehru Maha Vidyalaya
Institute of Management Studies
& Research, Coimbatore |
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