G R Damodaran Academy of Management

MBA Programme
	Curriculum Structure
	Curriculum Administration

Curriculum Structure

I SEMESTER
S.No.	Course	Internal	External	Total
1	Management Principles and Practices	25	75	100
2	Organisational Behaviour	25	75	100
3	Managerial Economics	25	75	100
4	Financial & Management Accounting	25	75	100
5	Quantitative Methods for Management	25	75	100
6	Executive Communication	25	75	100
7	Computer Application in Management	-	-	-
Total		150	450	600

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II SEMESTER
S.No.	Course		Internal	External	Total
1	Operations Management		25	75	100
2	Marketing Management		25	75	100
3	Financial Management		25	75	100
4	Human Resource Management		25	75	100
5	Quantitative Techniques		25	75	100
6	Research Methods for Management		25	75	100
7	Computer Application in Management (Only Practical examination)*		25	75	100
8	i)	Management Practice I*	-	-	-
8	ii)	Comprehensive Viva-Voce (Internal)*	-	-	-
Total			175	525	700

* This course will be taught during I & II Semesters.

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III SEMESTER
S.No.	Course	Internal	External	Total
1	Business Environment	25	75	100
2	Management Information System	25	75	100
3	Elective I	25	75	100
4	Elective II	25	75	100
5	Elective III	25	75	100
6	Elective IV	25	75	100
7	Project Report and Viva-Voce	25	75	100
Total		175	525	700

Electives for III semester:

Students should select any 4 subjects out of the following:

	Promotion Management
	Export Management
	Consumer Behaviour
	Rural Marketing
	Financial Services
	Equity Research and Portfolio Management
	Human Resource Development
	Managing Interpersonal Effectiveness
	Event Management
	Advanced Production Management
	Electronic Commerce
	System Analysis and Design
	Integrated Materials Management

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IV SEMESTER
S.No.	Course		Internal	External	Total
1	Strategic Management : Indian and Global Context		25	75	100
2	International Business		25	75	100
3	Elective V		25	75	100
4	Elective VI		25	75	100
5	Elective VII		25	75	100
6	Elective VIII		25	75	100
7	i)	Management Practice II*	-	-	-
7	ii)	Comprehensive Viva-Voce (Internal)**	-	-	-
Total			150	450	600

* This course will be taught during III and IV semesters

** The Comprehensive Viva-Voce is to be internally evaluated/conducted by the colleges/institutes themselves and be awarded the grades. No external examiners.

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Electives for IV semester:

Students should select any 4 subjects out of the following:

	Supply Chain Management
	Services Marketing
	Brand Management
	Distribution Management
	International Financial Management
	Principles of Insurance Management
	Strategic Cost Management
	Organisational Development
	Labour Welfare & Industrial Relations (Legislation)
	Entrepreneur Development
	Information Technology Applications
	Software Project Management
	Data Mining
	Technology Management

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Curriculum Administration

The MBA curriculum is delivered in four semesters scheduled in two academic years. The academic year commences during July.
Students at a Group Discussion Session
	While the first year provides a solid footing to the students in the basics of business and its related disciplines, the second year offers students the opportunity to specialize in a field of their choice from among Marketing, Finance, Human Resource Management, Operations Management and Systems.
	Although the MBA programme is based on the framework of the University syllabus and examination requirements, the MBA coursework at the Academy seeks to go beyond text book based rote learning and set exercises, to become an exciting and rewarding learning adventure which would
help internalise the principles and skills learnt and develop the behaviour, attitudes and intellectual abilities appropriate for professional effectiveness in management.To this end class room work is supplemented by self-study assignments and learning opportunities like seminars and workshops (on campus and outstation), guest lectures, paper presentations, simulations, case studies, role plays etc. These are topped off by intensive exposure to the demands of the real life business situations and problems through projects and other interactions. Frequent lectures by top managers and consultants are arranged. The thriving entrepreneurial and industrial culture of Coimbatore provides the enriching ambience for student development. Periodic visits to the industrial establishments at Coimbatore and in major cities like Chennai, Bangalore and Kochi enable students to have a feel of more complex real life business situations.
Regular classes are held between 9.30 a.m. and 5.00 p.m. from Monday to Saturday and extra classes are scheduled on Sundays. During the Management Practice sessions, students are engaged in group discussions, presentations on corporate news, analysis of cases, small exercises in team work etc.
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