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| Department
of Visual and Mass Communication |
| About
the Department |
| Under
the School of Communication the 3 year B Sc Visual
Communication and 2 year MA (Mass Communication)
courses are offered. M.Phil and Ph.D. programmes
were instituted in 2004-05. The School also runs
short term programmes (such as Certificate Courses
in Photography and Printing (Offset); PG Diploma
in Public Relations and undertakes production
of promotion and educational audio, video and
print materials for selected clients. |
| Facilities
and fields of Interest |
The
School has a well-equipped Media Centre with state
of the art facilities such as Digital Video Cameras,
Sound Recording and Non linear editing and Post
production technology equipments and studios.
The photography laboratory has high end professional
cameras and lenses and the multi media laboratory,
the best computers and top of the line software
that enable work of contemporary professional
standard. |
The
IGNOU sponsored GYAN VANI FM Radio Station operates
from department and offers exposure to design
and operation of the broadcast media. Advertising,
Public Relations, Journalism and the contributory
skill areas of Video and Audio production, Multimedia,
Graphics and Web page design and editing constitute
the School’s areas of development interest. |
| Faculty
Profile |
The
School has a full team of competent and motivated
faculty members believing in close student-faculty
interaction in creative endeavour. The faculty
are committed to upgradation, quality improvement
and student guidance and are actively engaged
in consultancy and extension activities. Special
efforts are taken to harness external professional
and industrial resources of training for the benefit
of the students. |
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Ms G Radha MA , M.Phil
Ms.S.Banupriya , MA,MBA
Ms.K Lokeswari, MA,M.Phil
Mr.RajeshAruchamy, MA
Mr.C.Sadhiskumar,M.Sc,M.Phil,M.A.
Ms.Ligi M Thankachan M.Sc (Electronic Media)
Ms.T.Dhanalakshmi MA (English)
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| MA
(Mass Communication) Programme |
Communication
as an art gained recognition as a propaganda tool
during World War II. Strategies that were developed
subsequently found application in advertising
for products and brands. More recently, the Mass
Media have been harnessed as tools to channelise
positive thinking towards political, social and
developmental issues, besides being used as vehicles
of education and entertainment. |
The
2 year (4 semester) MA (Mass Communication) programme
covers the concepts, art and technology and technology
and management aspects of Mass Communication in
key areas like development, advertising, public
relations and journalism. Specific subjects of
study include: Introduction to the Theories and
Concepts of Communication, Skills of Reporting
and Editing, Media History: Laws and Ethics, Advertising,
Media Management, Public Relations, Print Production
Technologies, Film Studies and Photography, Mass
Media Research, Broadcast Journalism, International
Communication, Development Communication Theories
and Practices, Marketing Communication and Practical
Approaches to Market Place, Computer Technology
and Contemporary Applications, etc. |
The
Programme follows the scheme of subjects –
theory and practical framed by the college - under
autonomous status to offer the students a creative
and professional perspective of the field. It
comprises 14 theory subjects, 4 practicals and
a dissertation in the final semester to be undertaken
in an industry of the students’s choice.
Media internships at the end of the II and IV
semesters of 3 weeks duration each are integral
requirements. |
| Practical
Orientation |
The
School simulates the practical environment in
its teaching regimen. Real life assignments are
arranged for students to gain exposure to contemporary
practices in an industry. State-of-the-art technology
and a management climate supportive of progressive
teaching techniques help to bridge the gap between
the industry and the academic world. Interactions
with experts and stalwarts sourced from the worlds
of Advertising, Marketing, Journalism and Public
Relations enable the implementation of an ‘industry-readiness
approach’ to the teaching. Such interactions
on specific themes are arranged in and out of
the campus. |
| B
Sc (Visual Communication) |
The
3 year B Sc (Visual Communication) gives comprehensive
introduction to the media communication both its
theory and practice. Up to date laboratory facilities
enhance the practical hands on learning of media
design and production – audio, video, journalism,
web page – and enable production of short
films and VCD’s etc. |
Visual
Communication B.Sc graduate have opportunities
for higher study - MA (Mass Communication), M.Sc
Electronic Media, MBA and other specialized courses
and have excellent employment openings in Advertising,
Graphics, Audio, Video production, Journalism
etc. |
| Research
Interests |
| Media
Audiences, Media impact on culture, Audio Visual
Communication. |
| Consultancy |
| Services
offered include : Design and production of Audio
and Video materials, Documentaries, Video films,
Advertising shots, Print and Graphics material.
Training courses in Media production and Media
applications etc.
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